E-Commerce
Digitally processing a transaction is simply a step in the complex systems that make up e-commerce. From the buyer’s perspective, e-commerce starts with an experience. What is the shopping experience and what can be done to avoid roadblocks and streamline decision-making? What is the right amount of imagery and content to enable the purchase process? Getting the right answers often requires structuring systems and testing to get to the right experience for the offer.
E-commerce from the seller’s perspective requires operational excellence to ensure that products are ready for delivery. It requires systems for processing orders, communicating with customers, and managing expectations. Not every company that wants to set up e-commerce is ready to do so – but they can be.
We help clients find and setup the right mix of technology, logistics, and processes to make e-commerce a successful revenue center in their businesses.
Our focus
Marketing consulting from the top down that meets you where you are to align with your goals and culture.
Have a great team and want to refine skills to attract and convert more customers? Consider our coaching program for individuals and teams.