Marketing Efficiency

Getting the most for your marketing dollars, means investing where you can see the greatest return. Choosing markets that have the highest chance for success while offering the best value for your marketing dollar lead to better ROI, not to mention extended reach and frequency.

When planning campaigns, even social or PR campaigns, we look at market efficiencies as a key component in choosing the greatest impact for the the investment in both money and time. Several factors go into such decisions, such as the brand and category development of the market, what we call readiness, as well as the cost of the market in terms of ad placement or keyword cost.

The key is to effectively spread the reach of the campaign as far as possible within the budget of the campaign. We help clients build models to reveal this efficiency in the context of their marketing goals.

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