Pricing Refinement

Hitting a price point that sells well and at the same time doesn’t leave potential profit sitting on the table is both science and art. Different industries and markets require different approaches. Price is dependent on factors ranging from product cost manufacture to product positioning in the mind of the consumer. A strong brand can support a higher price point as can a strong value story that resonates with the buyer.

We help customers look at the various dimensions affecting the optimal price of their offerings and develop systems on a product-by-product basis for extracting the right amount of revenue for the value delivered to the customer.

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Branding grows from value stories

Our focus

Marketing consulting from the top down that meets you where you are to align with your goals and culture.

Have a great team and want to refine skills to attract and convert more customers? Consider our coaching program for individuals and teams.

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